Here is an amazing infographic illustrating on the different PR processes you can use for your company or non-profit.
Sorry it's not the clearest, but from the starting line it's headlines are:
- Strategic plan
- PR Plan or Corporate Vision
- Key Messages & Positioning
- Competitors, Target
- Draft Materials
- Background, Releases
- Executive Training
- Speaking, Presentation, Background
- Analyst Briefings
- Identification, Feedback
- Message Refinement
- Marketplace, Competitors, Targets
- Trade Press Briefings
- Press Tours, Hosted Visits, Teleconferences
- Public Launch
- Webinars, Email Flashes
- Trade Show Support
- Press Appointments, Private Demos
- Speaker Opportunities
- Conferences, Seminars, Public Forums
- Partnership Announcements
- Technology, Distribution, International
- User Success Stories
- Roundups/Awards
- Industry Specific or Beta Users
- Tracking
- coverage
- awareness
- understanding
So many different aspects! No PR is not just planning an event and sending out invitations to reporters!
Best of luck!
Angela
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