You may be one of the many people who were shocked that Eric Cantor was not re-elected. I am not.
I have found that so many people are fed up with Congress and the game of pretending you care about constituents. You don't! David Brat garnered appeal for multiple reasons: he was a constituent and he seemed to understand Virginians more than Cantor. He was not looking down on Virginians and living his lavish lifestyle like Cantor seemed to be. After Cantor was booed recently he should have known something was wrong.
Other Congressman need to pay attention to Cantor's loss!
You cannot be disconnected to what your constituents want! You are there for them, not your personal agendas. Too many politicians get elected and then do not care about the people back home until it is re-election time. This is the first time the second in command has lost a re-election campaign since the early 1900's. This is literally embarrassing to the establishment of the GOP to be beat by someone who only spent $200,000 compared to Cantor's $5 million.
1. Do not forget the agenda you ran on. You made promises in order to get elected; keep them.
2. Do not live lavishly and spend the majority of your time and money raising more money. Forget about your personal goals and put your constituents goals first.
3. Do not ostracize your constituents with radical agendas. Moderation is key, and although the Red states seem to be getting gradually more conservative, it is important that as a congressman you still seek compromise, without completely going against your constituents wishes.
How does this relate to PR?
PR, just like civil service, is about meeting people's needs! Every company, every organization and every person needs people. If your company is not reaching and connecting with the needs of your public, your consumers, or your fans, expect your gains to shrink and your popularity to sink. Focus on people and their needs, provide for those needs and at least seem like you care! Otherwise you have no business in PR or anything other industry for that matter.